Brochures for internal or external audiences require a different tone
and a lighter touch than other types of writing, combining the best of
feature story reporting and PR message strategy. A properly written brochure
for internal audiences can inspire loyalty as well as inform; a consumer
brochure can generate feedback or sales, offer helpful information and
remain in someone’s files to continue to give product messages.
For thought leadership, credibility and “staying on message”
few PR tools can rival a well-thought out byliner. I have ghosted and
placed byliners for financial service companies, manufacturers, universities
and travel related service companies which appeared in publications from
the Los Angeles Business Journal and the Asian Wall Street Journal to
targeted trade and specialty publications.
I can research and write mediagenic fact sheets, backgrounders, executive
profiles, press releases and other press kit elements quickly, concisely
and with minimal need for editing/re-writing, based on my experience as
a freelance writer, UPI business reporter, copyeditor and PR writing coach.
What’s the story? Informed research honed through years of freelance
writing can yield a news hook that adds spice to even a humdrum announcement;
strategic timing applied to the release schedule plus alerting selected
media can bring extra exposure.
examples, click here.