About VMR PR

VMR PR is a PR consulting company that helps businesses use media relations and media strategies to achieve their communications goals. Our activities begin and end with listening to each client, hearing not only its goals, but its unique story -- of success, striving, innovation, quirks, corporate culture, case histories or any of a dozen other attributes. We leave cookie cutters in the kitchen. Our activities are based on telling the right story at the right time to the right audience in the right way.

Located in two offices, including New York City (the media capital of the world) VMR PR has worked with startups to Fortune 500 companies, mostly but not exclusively in business to business PR, in many industries.

Virginia Randall
Principal

Virginia Randall works with leaders of companies of all sizes and many industries to create and implement programs that meet their communications and marketing objectives. With more than twenty years experience on all sides of the PR equation (as a reporter, as an in-house specialist and as a senior PR agency staffer) she brings a well-rounded perspective on PR programs and campaigns.

She previously held management positions with GCI Group, (the PR unit of Grey Advertising), where she put the comic strip Dilbert on five magazine covers in one year, earned several publicity awards and coached other executives in PR writing. Companies and organizations she has worked with include MIT, United Media, AT&T, Mattell, VF Corporation, Barilla Pasta, ADP, Spherion Corp., Office.com, Harvest Consulting, Deloitte & Touche, Bernard Hodes Group (a unit of Omnicom), Medialink, Stevens Institute of Technology, and many others. Virginia often consults to other PR and marketing firms as well.

As a UPI business reporter in New York City, Virginia covered banking, financial service companies, and blue chip consumer product companies. Her freelance career includes a position as contributing editor to PRTactics, a frequent contributor to PRWeek, and many stories filed on food, financial services, small businesses, travel and lifestyle for Good Housekeeping, the Washington Post, the New York Daily News, New York Newsday Sunday Magazine, Woman’s World and other publications. She began her career in at American Express Bank, where she created a program to leverage the Amex Bank Review into a well-known source in the international finance community. She has a degree in journalism from Pace University in Westchester.