MEDIA STRATEGY

Media relations must take place in a carefully thought out context that clearly defines the client’s positioning and messages and accomplishes the client’s goals, presented in a compelling way to the reporters most appropriate to the story. It’s all about the right message at the right time to the right audience. Our proprietary database has thousands of media outlets, spanning general, business and broadcast media, from major dailies and magazines to special interest and trade publications, broadcast, and websites…allowing us to select the best media mix that supports a particular objective.